This is not a bad ad. The intention was for it to be controversial and attention needs to be drawn to the issue of malnutrition in South Africa because, dear friends, it is real.
"They could have used a real dog." Yes, they could’ve, but they didn’t, on purpose. Ogilvy & Mather Cape Town had the full blown knowledge of what they were doing - as well as the consequences of it - and it got your attention, right? (but clearly not the attention they were hoping for).
"Your point could have been made without using black and white people." So, must we use purple people? Why can’t we face the reality that there is black, there is white, there is coloured, there is etc? Truth is, there is a black child out there that is starving and there is a white person out there that is wealthy (and I’m not being insensitive by stating that).
I understand that South Africa is still highly sensitive about race and celebrating 20 years of “freedom” is something I’m still not so sure about either, but please, do not allow for the message to be overshadowed by how you feel.
But what can I say, this is South Africa…